Nani’s HIT 3 Needs a Knockout Punch with Its Release Trailer

Natural Star Nani has been steadily redefining his screen image, especially after Dasara, which marked a noticeable shift toward grittier, action-heavy roles. Now, all eyes are on his upcoming crime thriller HIT: The 3rd Case, slated for release on May 1st. While the team is actively promoting the film, it’s yet to generate the kind of buzz expected for a major release.

In today’s evolving promotional landscape, catchy songs and trending reels can only go so far—especially for a dark, intense film like HIT 3. Though the teaser sparked curiosity, the trailer fell short of amplifying the hype.

In contrast, HIT 2 followed a similar slow-burn strategy but gained momentum thanks to an impactful trailer and viral tracks like “Urike Urike.” Unfortunately, the songs from HIT 3 haven’t caught fire in the same way, and the trailer didn’t fully meet fan expectations despite its sharp visuals and promise of violence.

The audience today is more discerning than ever, carefully choosing what they watch in theaters. For a film like HIT 3, the release trailer needs to deliver—setting clear expectations while offering an adrenaline rush that makes it unmissable. The film has been positioned as a raw, intense thriller, and the trailer must reflect that with absolute clarity and conviction.

Nani’s track record of picking unique scripts and delivering solid performances has earned him goodwill, and HIT 3 has the potential to continue that streak. But to truly pull in the crowds, the team needs one last strong promotional push—with a release trailer that grips, shocks, and excites.