Mahindra praises Naidu’s vision, over Araku cafe in Paris !

Prominent industrialist Anand Mahindra has lauded Andhra Pradesh Chief Minister N. Chandrababu Naidu, calling his ideas “brilliant” and recognizing his unwavering support in establishing the Naandi Foundation. In a recent social media post, Mahindra expressed his gratitude, stating, “Your ideas are spot on,” while thanking Naidu for his encouragement.

Mahindra highlighted that every Araku café features a map of the coffee-growing terroir, offering customers insight into the origins of their brew. He also noted that the Paris cafés are equipped with electronic screens that continuously display visuals of the Araku region’s tribal lifestyle.

The coffee packaging, according to Mahindra, is inspired by the vibrant attire of the Araku tribal community and the rich color palette of Indian culture. The design incorporates a dynamic leaf motif, symbolizing both regional heritage and national vibrancy.

On March 29, Mahindra shared a video on X (formerly Twitter), announcing the launch of a second Araku café in Paris. Responding to the news, Chandrababu Naidu expressed his pride, stating that it was inspiring to see a “Made in Andhra Pradesh” product from the lush Araku Valley making its mark in Paris and gaining international recognition.