Ram Charan’s PEDDI Sets Record with ₹25 Cr+ Audio Rights Deal

By DASI PURNA KARTHIK

On 02 Apr 2025 16:06:26

Ram Charan’s PEDDI Sets Record with ₹25 Cr+ Audio Rights Deal

Global Star Ram Charan is currently busy filming his highly anticipated Pan-India project PEDDI, directed by Buchi Babu Sana and produced by Venkata Satish Kilaru. The makers recently kickstarted promotions with two striking first-look posters that received an overwhelming response.

Adding to the film’s massive hype, Oscar-winning composer A.R. Rahman is on board to create the soundtrack for this rural action drama with a sports backdrop. In a groundbreaking deal, PEDDI’s audio rights were sold for over ₹25 crore to T-Series, making it the highest-ever audio rights deal for a Ram Charan film. The agreement covers all language versions, further amplifying the excitement.

This record-breaking deal underscores Ram Charan’s soaring global appeal and the immense anticipation surrounding the film. Meanwhile, the makers are set to unveil the First Shot on April 6th, coinciding with Sri Rama Navami.