“Driving Forward Maruthi Suzuki:Maruthi Suzuki’s Vision for India’s Entry-Level Segment”

Maruti Suzuki India is betting big on the entry-level segment as it expects the vertical to revive over the next few years.

The automaker aims to sell 40 lakh units by 2030-31 and continues to focus on re-energizing the hatchback segment to cater to diverse customer segments.

The entry-level segment accounts for around 28% of the overall domestic passenger vehicle sales and remains a high-volume vertical.

The premium hatchback segment contributes nearly 60% of total hatchback sales in India.

The company believes in India’s growth story and expects increased economic activity and robust demand for automobiles in the coming years.

With only 32 vehicles per 1,000 people compared to over 600 in developed countries, India presents a vast pool of car aspirants, and the hatchback segment will continue to remain relevant for India.

The auto major expects the premium hatchback segment to grow to 10 lakh units per annum by 2030 from 7 lakh units currently.

The new Swift is priced between Rs 6.49 lakh and Rs 9.64 lakh (ex-showroom Delhi). The automaker has invested around Rs 1,450 crore towards the development of the premium hatchback, including investment in tools and dyes for the vehicle as well as the new and more environment-friendly Z-Series engine.

The model would be manufactured at Suzuki Motor Gujarat and serve customers in India as well as overseas markets.