Kia India has announced a partnership with Orix Auto Infrastructure Services to launch a new ownership experience program called “Kia Lease.”
This initiative aims to provide customers with an alternative option to own a Kia vehicle without the hassle of maintenance, insurance, or resale.
The program has been initially launched in Delhi NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune.
Kia India’s Chief Sales Officer, Myung-sik Sohn, stated that the leasing model is a global trend that is gaining momentum in India, especially among new-age consumers looking for flexible and affordable mobility solutions.
The company expects its leasing service to surpass industry growth averages due to its product range and service offerings. Kia India also believes that venturing into leasing will strengthen its brand image and create additional sales opportunities.
