HDFC SKY, the discount brokerage platform from HDFC Securities, has reached a significant milestone of 100,000 active clients. This rapid growth emphasizes the platform’s appeal in India’s competitive investment landscape, especially among younger investors. 65% of active clients are between 18-35 years old. This shift highlights the increasing interest in financial markets among millennials and Gen Z investors and the growing trend of digital adoption. HDFC SKY benefits from the trust and reliability associated with the HDFC group, one of the most respected financial conglomerates in India. It is ranked among the top apps in the country and is known for its innovation, user-friendly design, and comprehensive service offerings. With over 1 lakh active clients, HDFC SKY has quickly gained traction in the market and emerged as a strong competitor to established discount brokers. Dhiraj Relli, MD & CEO of HDFC Securities, commented on the achievement, stating, “Reaching 100,000 active clients within a remarkable turnaround time demonstrates the trust investors have in the brand legacy and our commitment to making investing more accessible. Interestingly, 91% of HDFC SKY’s customers come from tier 3 cities, showing the platform’s strong presence in diverse regions across India and the increasing digital adoption among Indian investors seeking technology-driven solutions supported by established expertise.”